China’s Genocide Games Drew the Smallest Olympics TV Audience in Recorded History

The 2022 Beijing Olympics drew the smallest TV audience for an Olympics in recorded history, according to data released by NBC on Wednesday.

NBC reported that an average of 11.4 million viewers watched its prime time Winter Games coverage. The network previously reported that the 2018 Winter Games in Pyeongchang, South Korea, averaged 19.8 million in primetime.

The postponed 2020 Summer Games, held last year in Tokyo, averaged 15.1 million viewers in prime time, the lowest total since the network started Summer Games coverage in 1988.

The 2022 Winter Gamers aired from Feb. 4 and ended Sunday. NBC said 160 million Americans watched the Beijing Olympics across its NBCUniversal platforms.

The network aired more than 2,800 hours of coverage from Beijing on NBC, CNBC, USA Network, NBCOlympics.com, Peacock and the NBC Sports app. – READ MORE