‘Welcome To Microtransaction Hell’: Twitter Reacts To BMW Charging $18 Per Month To Use Heated Seats

BMW owners are furious that on top of the cost of the luxury car, they’ll be required to pay a monthly subscription fee to use features like the heated seats.

Per the New York Post, subscription plans recently rolled out in the United Kingdom, Germany, South Korea, and several other markets, which included fees for premium features. BMW owners will be forced to pay the equivalent of $18 per month to use heated front seats in their cars.

Owners also have the option to pay $180 per year to use their heated seats, or can opt to spend $300 for a three-year subscription, or $415 for “unlimited access,” the publication reported.

It’s unclear whether subscriptions will be required in the United States at a future date.

“Front Seat heating gets things nice and cosy in no time,” BMW’s UK site says. “Activation after purchase is quick and easy.” – READ MORE