Report: Facebook Continuing to Spy on Teens for Ad Targeting

According to a recent report by Fairplay, Global Action Plan, and Reset Australia, Facebook (now Meta) is continuing to track teenagers for ad targeting across its social media platforms despite claiming it would be limiting how advertisers could reach young users.

TechCrunch reports that Facebook is continuing to track teens for ad targeting purposes across its social media platforms according to new research from Fairplay, Global Action Plan, and Reset Australia.

Facebook claimed earlier this year that the tech giant would be limiting how advertisers reach young people. Since then, the company has been accused of not shutting down ad targeting for teens and retaining its algorithms’ abilities to track and target kids.

Facebook is accused of not actually making any meaningful changes to its systems and continuing to retain its systems’ abilities to track and surveil children and teens in order to maximize ad engagement and boost revenue. Many believe that Mark Zuckerberg’s company is failing to protect its most vulnerable users from manipulative marketing, choosing instead to make a show of removing a layer of targeting control from advertisers to imply that the company is looking out for its users. – READ MORE

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