Despite Claims of Privacy Improvements, Big Tech Is Still Tracking Your Every Move

Despite recent advances in privacy measures that have disrupted online tracking, new highly effective tracking methods have been deployed by the Masters of the Universe, who have grown used to the megabillions brought in by surveillance capitalism.

In an article titled “You’re Still Being Tracked on the Internet, Just in a Different Way,” the New York Times reports that the online advertising industry was disrupted last year when Apple introduced its App Tracking Transparency feature that alerted users when apps were tracking them and allowed them to deny access to their online activity.

But less than a year later, online advertising has adapted to the changes and a new type of internet tracking has begun taking hold. The New York Times writes:

Now tracking has shifted to what is known as “first party” tracking. With this method, people are not being trailed from app to app or site to site. But companies are still gathering information on what people are doing on their specific site or app, with users’ consent. This kind of tracking, which companies have practiced for years, is growing. – READ MORE