Apple Reportedly Planning Hardware ‘Subscription’ Services

True Pundit March 28, 2022

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In what would be a dramatic shift in the company’s business model, Bloomberg is reporting that, according to people with knowledge of the matter, Apple is working on a subscription service for the iPhone and other hardware products.

The service would be Apple’s biggest push yet into automatically recurring sales, allowing users to subscribe to hardware for the first time, rather than just digital services.

This move would clearly make it easier for consumers to stomach than spending thousands of dollars on new devices, and perhaps is the main driver of the decision.

Bloomberg reports that the program would differ from an installment program in that the monthly charge wouldn’t be the price of the device split across 12 or 24 months. Rather, it would be a yet-to-be-determined monthly fee that depends on which device the user chooses. – READ MORE

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