Marvel Teams with Pfizer, Promotes COVID Vaccines in Avengers ‘Everyday Heroes’ Sponsored Comic

Marvel Comics has teamed up with Big Pharma giant Pfizer for a digital comic book featuring Captain America and the Avengers promoting the company’s coronavirus vaccines.

The theme of the comic defines people who take the vaccine as “everyday heroes,” according to a Pfizer Instagram post from Thursday.

“Today, Pfizer and BioNTech announced our new collaboration with Marvel Comics, the Sept. 6 post reads. “Together we created a custom comic book featuring the Avengers who fight to protect their community. We hope that people around the world enjoy reading the comic book… At Pfizer, we encourage people to come together to help protect themselves by staying up to date with COVID-19 vaccinations.”

One page of the new digital comic PSA tells readers, “You’re among everyday heroes every day! The Construction worker, the florist, the painter… everyday heroes are everywhere in your community.”

“What makes them everyday heroes?” the comic asks before going on to list the ways people should take the vaccines and boosters to mitigate the Wuhan coronavirus.- READ MORE