NBC’s Beijing Olympics opening ceremony broadcast sees record low viewers, down 43% from previous Games

NBC’s broadcast for the opening ceremony of the 2022 Beijing Winter Olympics saw a historic low in viewership, with just 16 million total viewers tuning in on Friday, down 43% from the previous Games.

The number, from across NBC’s multiple streaming platforms and networks, was down a significant number compared to the 2018 Winter Games in Pyeongchang where the broadcast reached 28.3 million total viewers, according to The Wrap.

With the 13-hour time difference, the opening ceremony was aired twice on Friday. The result was a record-low for NBC, topping the previous record of 20.1 million for the 1988 Calgary Winter Olympics.

According to The Wall Street Journal, Olympic viewership overall has seen a decline over the years. The Summer Games in Tokyo saw a 36% drop from the previous Summer Olympics with just 17 million U.S. viewers.

The pandemic has certainly had an impact in the last two Olympics but the host nation’s human rights violations could be a catalyst in the recent drop in viewership. – READ MORE