UK’s “Nudge Unit” Pushes Various Online PsyOps When People Shop To Build “Net Zero Society”

The Behavioural Insights Team (BIT) – started by the UK government to then in late 2021 become owned by Nesta, which describes itself as an independent charity focused on innovation – has a new report out.

And while its authors present it as a useful “guide” toward building “a net zero society,” what observers critical of this content have taken away from it is that it is promoting, and detailing, various forms of psychological manipulation of people.

The problem that Behavioural Insights Team (aka, “Nudge Unit”) has found for itself to solve is a part of the climate change narrative, where achieving “net zero” means doing away with greenhouse gas emissions.

And they don’t seem to care if the way to get there is through direct manipulation of people, specifically online, via prompts (“nudges”) toward making choices that are not really theirs but serve the agenda.– READ MORE