Amazon’s Black Friday Weekend Sales Soar As Other Retailers Struggle

Amazon experienced a “record-breaking” Thanksgiving weekend as other retailers struggled.

According to a blog post from the company, the period between Black Friday and Cyber Monday saw high degrees of consumer activity in categories such as toys, apparel, and electronics:

Customers discover savings on Amazon during the holiday season—and every day. According to a recent study from independent analyst firm Profitero, Amazon had the lowest prices by an average of 14% compared to all major retailers across every category coming into the holidays.

Amazon is proud to make customers’ holiday celebrations easier by offering a wide selection of incredible deals and low prices with convenient delivery and pick-up options. Amazon also looks forward to delivering smiles through the rest of the holiday season and beyond. The holiday season — and every day of the year at Amazon — is made possible by our employees, delivery drivers, in-store staff, and the nearly two-million small and medium-sized businesses among our independent selling partners who continue to deliver a great shopping experience for our customers around the world.

Despite Amazon’s apparent success, other retailers lagged, according to CNBC:

U.S. shoppers spent $10.7 billion on Cyber Monday, according to data from Adobe Analytics, marking a 1.4% decline from year-ago levels. Black Friday online sales also fell slightly short of last year’s total, with retailers recording $8.9 billion in sales, Adobe said.

While shopping at physical stores rose substantially from last year, when the pandemic kept consumers glued to the couch, traffic was down 28% from 2019 levels, according to preliminary data from Sensormatic Solutions.

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