Restaurant Chain Outsources Cashiers, Now You’ll Have Order Through a Nicaraguan Call Center
Freshii is a popular Canadian fast-food chain that serves burritos, wraps, soups, salads, and frozen yogurt.
In a move to reduce labor costs, the Toronto Star reported last week, Freshii has just introduced a new in-store ordering system that will connect its customers to cashiers outside the country, most of whom are located in Nicaragua, where workers are paid about $3.75 per hour.
Anyone who’s ever been connected to a foreign call center knows how aggravating the experience can be at times. Imagine trying to order fast food this way.
Thankfully it looks like, for now, only Canadians will have to deal with the frustration this could bring. So far, the system has been rolled out in a small number of stores, all located in Ontario, where the company is headquartered, the Star reported.
As of Dec. 31, Freshii had 343 stores in North America (49 in the U.S.). It also operates locations in South America, Europe and even Saudi Arabia, but according to its year-end report, these locations contribute only a small amount to the company’s total revenue. – READ MORE
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