Facebook Patents Reveal Mark Zuckerberg’s Plan to Turn the Metaverse into a Money Machine

Recent patents filed by Facebook (now Meta) reveal how the company plans to generate profit from its metaverse virtual reality platform. According to the patents, Facebook plans to track everything from eye movements to nose twitches as its users explore the new platform.

The Financial Times reports that a number of patents filed by Facebook, including tech to track eye movements, body positions, nose twitching, and facial expressions, reveal how the company plans to monetize its metaverse virtual landscape.

Facebook CEO Mark Zuckerberg previously announced the company’s plans to invest $10 billion a year over the next ten years to develop the metaverse, an immersive virtual world of digital avatars powered largely by Facebook’s Oculus VR headsets. Other tech giants like Apple and Microsoft have reportedly taken notice and are developing similar projects as many believe that the virtual world could be the next step in social media.

The Financial Times noted that hundreds of applications to the U.S. Patent and Trademark Office provide an insight into how Facebook plans to monetize the digital world. The firm reportedly plans to use hyper-targeted advertising and sponsored content within the virtual world to drive revenue, following a similar model that helped it build an $85 billion per year advertising platform.- READ MORE